Why should I mention the great man? Well, on Radio 4 the other day, there was a piece on the Donald, (who is eligible to shoot for Scotland incidentally), talking at Davos, that annual jolly of those who I suppose actually run the world.
As we would say in Scotland, “he’s no daft” although many would suggest that he was, but the reviewer was pointing out that he altered his tone and his words to suit his audience. So, at Davos, very quiet, very reasonable, very suitable for speaking to the band of world leaders who really want to keep the peace and keep making plenty of loot. Sod the masses of course, unless they can be used to what – yes you’ve got it – make plenty of loot.
Now, why all this tale? Well the aforementioned reporter used a rather good phrase – “the ear of the beholder.” Normally it’s always the eye of the beholder we go on about, and, I suppose, in a visually oriented sport like shootin’ that’s quite understandable.
But the ear of the beholder matters plenty too and one of the things I have to assess and reassess constantly is what I’m saying, and is it making any sense to the listener. Words are just that and it’s playing with them, changing them, moving them around, trying to get on the same wavelength as a client that is so important. Sometimes, in fact often, someone will say something to me which makes such perfect sense that I wish I had thought of it -and then, irritatingly, I often forget it. Having had a good kicking in that department last week I intend, in future, to note the words down quickly. Then I might be better.
You will, I hope, appreciate, that it’s not for the lack of trying, it’s just that, as I don’t know what anybody else sees, I don’t know what they, not so much hear – as, I suppose, they hear the words, – but how do they assimilate those words. Register them. Specially when they are shooters and “hauf deef” anyway. ‘Sno easy this coaching game, but, together, we will make ourselves great again – as Donnie might say. But maybe not in Davos, or maybe not using that language of his mother.